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Preceptorial: How Visual Neuroscience Impacts Marketing & Consumer Behavior
November 27, 2018 @ 5:00 pm - 6:00 pm
Description: We are constantly exposed to advertisements and experience visual messages from product packages in stores, retail displays, and products already owned. Visual marketing is an essential part of corporate identity, strategy, branding, and communication. Some of this falls to creative graphic design, but advertising, design, and marketing can also be significantly enhanced by knowledge of how visual information is processed by the brain and how visual design can be optimized with human cognition and perception in mind. How can we use neuroscience to deliver desirable messages and experiences?
Preceptorial Leader: Elizabeth (Zab) Johnson, Executive Director and Senior Fellow of the Wharton Neuroscience Initiative
Date and Time: November 27, 2018, 5pm
Location: Goddard Labs, 200
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