Consumer Neuroscience: How theories and data from neuroscience inform marketing research

Description: How can studying the brain improve our understanding of consumer behavior? Recently, breakthroughs in measurement and computation have accelerated brain science and created an array of opportunities in business and technology. Currently, applications to marketing research and product development are experiencing explosive growth that has been met with excitement and skepticism. This lecture will provide an overview of the neuroscience behind and the potential for these applications.

Preceptorial Leader: Gideon Nave, Associate Professor of Marketing, The Wharton School

Date and Time: Monday, March 17 from 5:00-6:00 PM
Location: The Center for Neuroscience & Society, Goddard Labs, room 200 (3710 Hamilton Walk)

Sign up here.