Marketers have begun using brain imaging for the insights it may give into consumer preferences. What kinds of brain activity do they focus on, and [...]
Neuroeconomics and the Future of the Decision Sciences (Paul Glimcher)
Slides for this video can be found here. Paul Glimcher, PhD, is Director at New York University’s Institute for the Interdisciplinary Study of Decision Making, and [...]
Emotion and Decision Making (Elizabeth Phelps, PhD)
Presented at the Social, Cognitive and Affective Neuroscience (SCAN) Certificate Program’s 1st Annual Retreat by Elizabeth Phelps, PhD, Julius Silver Professor of Psychology and Neural Science, Department [...]