Goddard Labs

Preceptorial: How Visual Neuroscience Impacts Marketing & Consumer Behavior

Goddard Labs 3710 Hamilton Walk, Philadelphia, PA, United States

Description: We are constantly exposed to advertisements and experience visual messages from product packages in stores, retail displays, and products already owned. Visual marketing is an essential part of corporate identity, strategy, branding, and communication. Some of this falls to creative graphic design, but advertising, design, and marketing can also be [...]

Are 6 Hours Really Enough? The Effects of Sleep Deprivation on Cognitive Performance and Health

Goddard Labs 3710 Hamilton Walk, Philadelphia, PA, United States

Description: Modern industrialized societies require more people to be awake more of the time, but sufficient sleep is needed to prepare the brain for the next wake period and guarantee high levels of cognitive performance. Why do humans often ignore the biological imperatives of sleep? What are the consequences to [...]

Exploring Neuroscience & Society: An Undergraduate Town Hall

Goddard Labs 3710 Hamilton Walk, Philadelphia, PA, United States

New developments in neuroscience are impacting society, from law to business to mental health.  Are you interested in separating the science fiction silliness from the truly transformative science and technology?  In analyzing the risks and rewards of these developments and determining how they can be managed ethically?  Penn’s Center for [...]

Spirituality and the Brain: Neuroscientific Perspectives

Goddard Labs 3710 Hamilton Walk, Philadelphia, PA, United States

Join Dr. Andrew Newberg, a pioneer in the neuroscientific study of religious and spiritual experiences (a.k.a. neurotheology) for a brown bag lunch conversation.   Dr. Newberg is Director of Research at the Myrna Brind Center for Integrative Medicine at Thomas Jefferson University Hospital and Medical College and Adjunct Assistant Professor in the [...]