Announcing Wharton’s first neuroscience course!
Professor Wes Hutchinson will teach "Consumer Neuroscience" this spring! According to the syllabus, neuroscience and its applications to marketing and the development of brain-enhancing games and tools have undergone "explosive growth" and "been met with both excitement and skepticism." The course will provide an overview of these developments and attempt to "separate 'neuro-reality' from 'neuro-hype'."